pinecone insights
insights for growth
Thanks for stopping by!
We understand that insights are more than just information. They are the foundation of strategic growth and innovation.
We help organizations be their best selves — by guiding business strategy, gaining a deeper understanding of consumers, optimizing marketing efforts, and informing product development.
Understanding people
Segmentation
Consumer Illumination
Purchase Journeys
Customer Personas
Digital Experience Research
Empowering brands
Brand Architecture
Brand Strategy
Brand Positioning
Campaign + Concept Testing
Go-To-Market Strategies
Future-proofing products
Whitespace Opportunity
Innovation Platforms
Product Development
Pricing Exploration
Hi, I'm Cole
FOUNDER + STRATEGIST
I love to daydream about how organizations can change the fabric of their industries.
I've spent the last decade helping build brands, creating meaningful connections with consumers, and preparing brands for what the future may bring.
An equal opportunity strategist, I do qual and quant research, trend-hunting, go-to-market strategy and more. But most importantly, I do it through powerful story-telling, so that insights live long beyond the final presentation.
When I'm not nerding out about research and strategy, I'm likely chasing one of my three kids, tending to one of our many garden beds, or chasing trout on a small stream outside of Denver, CO.
Why pine cones?
When the conditions are right, which often means under extreme duress like in the heat of fire, pine cones release their seeds, which then have the potential for new growth.
Similarly, organizations often seek out strategic insights when at an inflection point in the business. And, much like a pinecone, insights are often hidden within layers of data and information. It takes careful analysis and intentionality to uncover the valuable insights that can help businesses make the right decisions.
And last, but certainly not least, no two pinecones are identical. Much like our approach — no two solutions are similar, so when you work with us, you're not getting a cookie-cutter, one size fits all approach. You're getting the seeds for something new and something exciting.
pinecone insights
let's talk
pineconeinsights@gmail.com
+1 719 659 6131